To offer basic content and language knowledge, vocabulary and structures needed for the promotion and presentation of products, services, ideas, landmarks, attractions, projects and business opportunities in tourism. Enable students to communicate with guests and business partners in the course of business and negotiations meetings, as well as conferences and events. Encourage students to follow latest trends in tourism and become life-long language learners.
Expected learning outcomes
Having successfully completed the course, the students will be able to:
Present products, services, ideas, landmarks, tourist attractions, projects and business opportunities in tourism.
Describe types and forms of tourism, different market segments and appropriate ways of marketing, advertising and promotion.
Explain the importance of collecting guest feedback and maintaining a customer loyalty program.
Explain main statistical indicators in tourism.
Go through all phases of a simple business or negotiation meeting.
Use terminology connected to organization of meetings, incentives, conferences and events.
Present trends in tourism, basic terms of sustainable tourism and examples or responsible tourist behavior.
Use basic language competences, some at B2 some at C1 level of the Common European Framework of Reference (CEFR).