Tourism and Hotel Management

2nd semester

Business English 2
Advanced level
or other foreign language German or Italian

Course objectives
Introducing students to basic vocabulary structures and functions of business English language necessary for oral and written communication in English in a business environment. Developing language skills (reading, listening, writing and speaking) together with fluency and accuracy at B2 level. Enabling students with the skills necessary to follow other courses in which texts in English are used.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain complex ideas and give detailed information about a written or spoken text on a business related subject.
Express opinions related to a business subject.
Use appropriate vocabulary in discussion on business related topics.
Write a formal and informal email/letter.
Read a graph and describe trends.
Use conditional, and relative clauses, active and passive voice, narrative tenses.
Use appropriate language function in negotiations, meetings, making decisions and diplomatic language.
Write a performance assessment report.

Business Statistics

Course objectives
Introduce students to the basic concepts and ideas of business statistics necessary for understanding and implementing elementary statistical analysis in business practice. Enable students to understand lectures in other subjects with elements of statistical analysis. Obtain basic insight into the use of more complex methods and procedures of statistical analyses that are conducted by specialized institutions and individuals.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the fundamental statistical concepts and their role.
Transparently display different type of data (tables and graphics).
Calculate and interpret basic measures of central tendency and variability.
Implement correlation analysis and correctly interpret the results.
Implement simple regression analysis on the given data and interpret the model parameters.
Use and accurately interpret the typical indicators of the dynamics in the time series analysis.
Apply linear trend model for forecasting future values of a time series.

Macroeconomic Concepts

Course objectives
Explain basic economic categories and concepts related to the macroeconomics, principles and rules incorporated in the complex system of economy at the national level. Introduce economic analysis of aggregate supply and demand, employment, income, and prices. Provide insight into major schools of economic thought; equilibrium in economics based on aggregate supply and demand; inflation and unemployment, economic policy, industrial, fiscal and monetary, fluctuations, and growth; money and banking; stabilization techniques; and international trade. After completing the course students will understand the influence of macroeconomic changes on a company.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic macroeconomic concepts in economics.
List the basic concepts and categories of gross domestic product.
Describe how aggregate variables operate within simple economic models.
Explain economic growth and recognize which elements are crucial driving force of the growth in the national economy.
Interpret the causes of business cycles and their influence on the economy.
Identify negative phenomena in macroeconomics, the causes of unemployment and the positive and negative effects of inflation on the economic system.
Evaluate the role of economic expectations and their effect in the macroeconomics.
Show the specificity of certain forms of economic policy, understand role of fiscal and monetary policy.

Understanding Marketing

Course objectives
Provide understanding of the basic terms, relations and concepts of marketing as a business process and philosophy. Introduce students to the most important marketing strategies and tools, as well as the importance of understanding the marketing mix elements. Apply the acquired knowledge in present day business situation. Acquire basic knowledge necessary for writing a Marketing plan later in the study programme.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic concepts of marketing (particularly the marketing mix elements).
Interpret the scope of marketing and marketing strategy in contemporary environment.
Describe consumer behaviour in consumer and business markets.
Analyse marketing environment.
Describe the process of market research with the focus on preparation of survey instruments.
Define the elements of STP approach.
Interpret each element of the mix including its tools.
Create a basic model of marketing plan (following given instructions).

Introduction to Tourism

Course objectives
Provide understanding of basic terminology, requirements, development factors, relations and concepts of tourism as complex contemporary phenomena. Provide insight into the most common travel motives and motivation processes, as well as the forms and types of tourism. Draw attention to the importance of active participation in tourism policies creation and implementation, especially in planning the process of sustainable tourism development in order to increase positive and decrease negative impacts of tourism.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain basic concepts of tourism.
Interpret the scope of requirements, the importance and nature of tourism.
Describe the process of tourism development and growth.
Identify the development factors, forms and types of tourism.
Connect travel motives and tourist activities.
Interpret the contribution and impacts of tourism.
Present cases of tourism organization and policies in Croatia.
Describe the sustainable tourism development planning process.

Economic and Tourism Geography

Course objectives
Provide the basic knowledge of economic situation in particular countries and regions in the world. Provide insight into the spatial dimension of tourism as well as its role in national and regional economies. Point out the differences in the understanding of tourism in different countries and cultures. Present main tourist destinations and attractions worldwide.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Understand the role of natural and anthropogenic factors in the development of tourism.
Differentiate types of tourism and their distribution worldwide.
Understand the basic economic features and the main tourist attractions in Europe and globally.
Identify main tourist destinations and attractions on the world map.
Understand the differences in the role and the importance of tourism in different economies and cultures.
Understand the reasons behind the global tourism trends.