Entrepreneurship Economics

2nd semester

Business English 2
Advanced level
or other foreign language German or Italian

Course objectives
Introducing students to basic vocabulary structures and functions of business English language necessary for oral and written communication in English in a business environment. Developing language skills (reading, listening, writing and speaking) together with fluency and accuracy at B2 level. Enabling students with the skills necessary to follow other courses in which texts in English are used.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain complex ideas and give detailed information about a written or spoken text on a business related subject.
Express opinions related to a business subject.
Use appropriate vocabulary in discussion on business related topics.
Write a formal and informal email/letter.
Read a graph and describe trends.
Use conditional, and relative clauses, active and passive voice, narrative tenses.
Use appropriate language function in negotiations, meetings, making decisions and diplomatic language.
Write a performance assessment report.

Business Statistics

Course objectives
Introduce students to the basic concepts and ideas of business statistics necessary for understanding and implementing elementary statistical analysis in business practice. Enable students to understand lectures in other subjects with elements of statistical analysis. Obtain basic insight into the use of more complex methods and procedures of statistical analyses that are conducted by specialized institutions and individuals.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the fundamental statistical concepts and their role.
Transparently display different type of data (tables and graphics).
Calculate and interpret basic measures of central tendency and variability.
Implement correlation analysis and correctly interpret the results.
Implement simple regression analysis on the given data and interpret the model parameters.
Use and accurately interpret the typical indicators of the dynamics in the time series analysis.
Apply linear trend model for forecasting future values of a time series.

Macroeconomic Concepts

Course objectives
Explain basic economic categories and concepts related to the macroeconomics, principles and rules incorporated in the complex system of economy at the national level. Introduce economic analysis of aggregate supply and demand, employment, income, and prices. Provide insight into major schools of economic thought; equilibrium in economics based on aggregate supply and demand; inflation and unemployment, economic policy, industrial, fiscal and monetary, fluctuations, and growth; money and banking; stabilization techniques; and international trade. After completing the course students will understand the influence of macroeconomic changes on a company.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic macroeconomic concepts in economics.
List the basic concepts and categories of gross domestic product.
Describe how aggregate variables operate within simple economic models.
Explain economic growth and recognize which elements are crucial driving force of the growth in the national economy.
Interpret the causes of business cycles and their influence on the economy.
Identify negative phenomena in macroeconomics, the causes of unemployment and the positive and negative effects of inflation on the economic system.
Evaluate the role of economic expectations and their effect in the macroeconomics.
Show the specificity of certain forms of economic policy, understand role of fiscal and monetary policy.

Understanding Marketing

Course objectives
Provide understanding of the basic terms, relations and concepts of marketing as a business process and philosophy. Introduce students to the most important marketing strategies and tools, as well as the importance of understanding the marketing mix elements. Apply the acquired knowledge in present day business situation. Acquire basic knowledge necessary for writing a Marketing plan later in the study programme.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic concepts of marketing (particularly the marketing mix elements).
Interpret the scope of marketing and marketing strategy in contemporary environment.
Describe consumer behaviour in consumer and business markets.
Analyse marketing environment.
Describe the process of market research with the focus on preparation of survey instruments.
Define the elements of STP approach.
Interpret each element of the mix including its tools.
Create a basic model of marketing plan (following given instructions).

Introduction to Entrepreneurship

Course objectives
Develop a personal interest in entrepreneurship based on the knowledge and abilities of accurate assessment of business opportunities and understanding of the entire entrepreneurial process. Provide knowledge and skills that facilitate the founding of a start-up and survival of enterprises in the market using all the incentives provided by support institutions which encourage entrepreneurship at the local, national and EU level. Refer students to the specifics of particular forms of entrepreneurship: family, women, rural and social entrepreneurship, intrapreneurship and franchising.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic concepts in entrepreneurship and the entrepreneurial process.
Explain the importance of small and medium enterprises (SMEs) in the economy and regional development.
Recognize features of entrepreneurs, advantages and disadvantages of entrepreneurial lifestyle.
Verify business idea using management tools for testing of business opportunities.
Develop business sketch / canvas business model and to collect information for the acquisition of the necessary funds and SMEs incentives.
Compare the advantages and disadvantages of specific forms of entrepreneurship.

Foundations of Law

Course objectives
Provide insights into basic legal institutions and concepts encountered by entrepreneurs in the private sector as well as employees in public enterprises and administration. Provide an understanding of those legal terms, institutes and standards, which are the theoretical and practical basis for the study of complex legal issues. Familiarize students with monitoring and analyzing legislation and develop strategies to solve simple legal problems.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Describe the development and connection of state and law.
Explain the structure of the state, its features, and functions.
Identify the fundamentals of the legal system and its components.
Specify the state institutions in the Republic of Croatia. Explain the most important institutes of property right (possession, ownership).
Recognise the purpose of documents issued by the land registry court and cadastre.
Use the basic rules of law enforcement proceedings.
Interpret the legal basis of inheritance.
Identify public documents and explain their meaning.
Use general knowledge of labor law and employment.
Apply basic rules of administrative law and administrative procedure.
Identify the most important economic crimes.
Describe the basics of the legal system of the European Union.