Entrepreneurship Economics

5th semester

Management Accounting

Course objectives
Enable students to understand the concept and role of management accounting and the specifics of information systems in tourism. Introduce students to the methods, instruments and techniques of strategic accounting and responsibility accounting as a subsystem of management accounting. Provide students with the knowledge and skills necessary for using the essential tools for preparing and presenting quantitative and qualitative data in management accounting along with the skills necessary for making operational and strategic business decisions.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Define the concept and role of management accounting in the information system of tourism businesses.
Apply basic concepts and methods of cost calculation.
Use different methods in compiling managerial reports.
Interpret information resulting from managerial reports.
Apply the budgeting process in tourism businesses.
Compile a cost budget.
Calculate deviation of direct and indirect costs from standard costs of production.
Compare the basic indicators for measuring sustainable development.

Business Plan

Course objectives
Qualify students to devise a concise review and analysis of all factors relevant to the assessment of the feasibility and impact of entrepreneurial ventures. Independently develop an entrepreneurial business plan. Acquire the methodology for devising a business plan as well as the methods used when applying the critical analysis and elaborating own business ideas.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Describe the concept, contents and purpose of developing a business plan.
Explore the marketplace and assess the possibilities of placing products or services.
Prepare marketing activities plan and budget.
Calculate revenue, costs and necessary investments projections.
Prepare planned financial statements.
Assess the investment justification using static and dynamic approach to profitability assessment.
Analyse the sensitivity of the project.
Present and communicate the entrepreneurial project.

Dynamic Entrepreneurship

Course objectives
Dynamic Entrepreneurship is an integrative course where students will have the opportunity to relate previously acquired knowledge, get acquainted with the process of growth and development of the company as a requirement for survival, and to understand the multidimensionality of business and its interrelationship with segments and sectors of society.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Select and explain the valid arguments for business development and growth as a survival requirement.
Group company’s growth mechanisms according to the influence of internal and external factors.
Collect and analyse information on current enterprise performance, on its growth potential, and determine the barriers to business growth.
Combine the acquired knowledge of growth strategies with the gathered information, create different growth scenarios and recommend the best growth strategy for the case study company.
By using modern management tools, identify possible risks which the company is exposed to, and recommend possible scenarios of risk management.
Identify the key success factors in a case study, define business advisory services needed and explain the choice.
Assess the suitability of different financing sources for business growth of the case study company, and recommend the most appropriate ones.
Identify the factors that most commonly lead to difficulties, present preventive actions and explain the selection of out-of-trouble scenario.
Present the basic harvest strategies, devise possible scenarios, define criteria and choose the best harvesting strategy scenario for the case study company.
Present the features of the company’s operating environment, detect the problems the company is facing and propose appropriate strategies of corporate social responsibility.
Detect the trends affecting the entrepreneurship development, devise a check-list for selecting creative ideas in order to identify business opportunities and demonstrate the ability to give recommendations on trends to be followed.

Business Administration Software 3

Course objectives
The objective of the course is to instruct students in using ICT tools as a means of effective and quick solution of issues in business. It will also provide an understanding of databases in business, as well in the use of tools for managing electronic mail and daily tasks. It will provide insight into creation and exchange of information in business. The course will enable students to solve problems in business and provide the basis for upgrading these skills in the future.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Identify the data model and relationships among objects in the database.
Develop a relational database.
Make queries for analyzing and reviewing data.
Develop reports in MS Access tool.
Customize reports for printing and/or further analysis.
Use MS Outlook for e-mails.
Plan appointments and tasks using MS Outlook.
Integrate data from different sources into a single unit.

Marketing Plan

Course objectives
The objective of this course is to prepare students for solving basic marketing problems by devising marketing plans using case studies on Croatian companies. The purpose of this course is to train students in working in a team effectively, allocating tasks and presenting their results in a high-quality presentation using all technological and technical tools. The students will also develop competencies for assessing the work of others as well as for self-assessment when evaluating their own contribution to the joint work.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic marketing concepts for creating a marketing plan.
Identify issues in the exemplary business case.
Apply the knowledge gained from the course “Marketing Essentials” when developing practical examples.
Develop skills necessary for working in a team by devising a marketing plan.
Plan by default stages.
Give a presentation of a marketing plan to a client.
Conduct an analysis of a market a marketing environment.
Propose marketing strategy solutions for a business.
Allocate the funds intended for a particular business event and include this in a marketing plan.
Evaluate one owns’ contribution to the team as well as the work of other rival groups.
Draw conclusions from a business case.

Public Tax Policies

Course objectives
Introduce students to the theoretical basis of the fiscal system and fiscal policies. Facilitate the understanding of fiscal affairs. Provide students with the understanding of the forms of taxation. Facilitate the understanding of public revenues, public expenditure and public debts. Introduce students to the fiscal systems of modern states.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the role of the fiscal system and fiscal policies in the economy.
Define the main categories of fiscal affairs.
Explain and understand the forms of fiscal taxation.
Discuss the importance of public revenues, public expenditure and public debt.
Analyse the differences between fiscal systems in modern states.