Entrepreneurship Economics

6th semester

Elective Module 1: Human Resource Management

Course objectives
Enable students to develop and understand the concept of human resource management. Identify the key processes in human resource management and recognize their specific characteristics. Appreciate the importance of the professional candidate selection process, reward system as well as systematic and continuous education throughout a person's working life. Develop an appropriate value system in the process of evaluation and assessment of professional achievements and performance.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Plan human resources in accordance with a company's strategic orientation.
Analyze job duties and workplaces.
Determine which methods and techniques to apply in the recruitment process and the final selection of candidates.
Elaborate an education plan according to a company's needs and substantiate it.
Elaborate a plan of employee performance evaluation.
Create a just reward system for the employees.
Elaborate a mini HRM project for an actual company.

Elective Module 1: Business Simulation Game

Course objectives
This course is designed to integrate relevant management knowledge and skills using online business simulation software (Capstone® business simulation). Working in teams, students take an active role in running a virtual company through a business simulation and contribute to decision-making as the game unfolds.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
A better understanding of the complexity of business operations in a dynamic competitive environment.
Understanding the importance of a business plan in guiding business decisions.
Successfully operate as part of a team in planning, organising, staffing and controlling a business.
Good sense of the interaction between the different parts of the business and the financial implications of the various strategic and operational decisions.
Integrate theory with experience through the computer game simulation.
Understand and experience the steps in an effective decision-making process.
Analyse and utilise accounting information and financial statements in assessing the performance of the business.
Gain experiences in teamwork and problem solving.

Elective Module 2: Market Research

Course objectives
Provide students with the knowledge necessary for doing a research project that complies with the standards of research ethics by using defined sources and appropriate methods and samples as well as with the knowledge for analyzing data, interpreting information and writing and understanding research reports.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Prepare and conduct research projects as well as analyze and interpret research findings.
Independently understand and interpret final results of other research.
Write a brief to agencies and other organisations that conduct ordered research.
Understand the importance of information obtained through marketing research in the context of the appropriate information platform for efficient business decision making.

Elective Module 2: Consumer Behaviour

Course objectives
The course Consumer Behaviour is necessary so that students can realize the importance of the consumer behaviour process before developing a marketing strategy. Consumer behaviour is the overture to marketing and therefore, its task is to prepare students for solving marketing problems through several exercises based on consumer behaviour. The aim of this course is to provide students with the skills needed for effective teamwork and allocating tasks as well as delivering effective presentations using all technological and technical tools available.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the main concepts of consumer behaviour.
Apply the knowledge acquired in al marketing courses.
Develop skills used in teamwork to identify consumer profiles.
Create a public presentation for the client.
Carry out a market and marketing environment analysis.
Put forward a marketing strategy solution according to consumer profile.

Elective Module 3: Design Thinking for Business Innovation

Course objectives
By attending this dynamic and interactive mosaic course, students will upgrade existing knowledge and develop a new insight into the issue of creating a sustainable innovative enterprise. The course will be useful to those who want to be exposed to innovative action and think about adding new value in entrepreneurship, mastering the techniques of encouraging creativity. They will become familiar with the Design Thinking concept and application of relevant tools, by being guided through all stages of Design Thinking processes (empathize, define, ideate, prototype, test). In the practical part of the course, students will work in groups on the case studies and practical application of design thinking and development of innovation to specific challenges from the real business world.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Describe conditions and business environment that encourage and support creativity, creative thinking and innovation. To present an innovative idea, identify a business opportunity.
Develop own innovation model that will enrich the existing project or venture.
Design recommendations to the management of the company how to improve company-wide innovation capacities, implement innovations and identify sources of financing innovation and development projects.
Assist in organizing Design Thinking projects using innovative tools for analyzing, synthesizing and creating concrete solutions in a business environment, and making a design application plan for solving complex business and / or social problems.
Introduce a project proposal for managing an innovative company (including commercializing potential innovations).
Apply different creative methods to awaken own creativity and creative expression of the team.

Elective Module 3: Social Innovation

Course objectives
Social innovations are the new strategies, concepts, ideas, processes, services, business models, tools, methodologies and policies, or the combination of these factors that contribute to addressing social needs. Social entrepreneurship is an innovative business model that combines economic and social objectives, and new ways of thinking about values, based on redistribution of power and sustainable development. Students will develop knowledge and skills required for mapping social innovations and advising social businesses on how to expand their impact. They will be empowered to contribute to social inclusion and economic development.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Identify social innovations and opportunities for social entrepreneurship ventures and factors of their implementation.
Demonstrate an understanding of the resources needed to convert opportunities into an entrepreneurial venture and empower less developed communities, services and activities.
Recognize the strengths and weaknesses of their projects, and modify them according to the received feedbacks.
Develop and implement their own model of social innovation that will enrich selected projects, and contribute to the development of the (local) community.
Apply the learned methodology and integrate innovative solutions as well as create shared value through the impact-focussed business model and entrepreneurial activities.
Produce a quality analysis of assigned cases/projects and offer innovative solutions to addressed social issues by developing new projects or integration of social component to the existing projects.

Elective Module 4: Public Relations

Course objectives
Provide insight into the practice of communicating with all the stakeholders - internal, external and the professional public. Acquire basic theoretical knowledge needed to develop skills necessary for planning and implementing concrete projects. The emphasis is on the practical approach to learning through best practices and environmentally conscious projects for the benefit of the community. Students are required to regularly follow digital and traditional media as they study examples or practices, or simulate situations in context.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Explain the basic concepts and purposes of public relations.
Interpret the conditions, importance, and features of public relations.
Describe the process of project development, i.e. public relations, creation, development, and implementation of the project.
Identify communication factors, forms, and types as well as tools of public relations.
Analyse the motives of action towards and by public relations.
Describe the process of communicating in public relations applying the principles of modern communication channels.

Elective Module 4: Public speaking skills

Course objectives
The aim of the course is to develop basic language skills in order to make students more capable of expressing their ideas, more convincing and successful in achieving their own goals. Students will learn how k to develop a clear, stimulating and creative mindset as the prerequisite of every powerful speech situation and how to raise awareness of the importance of active listening as an extremely important component of each speech, constantly referring to the assessment methods of listeners and even people with whom they communicate in order to achieve the desired effects, meeting the basic rhetorical genres and history of rhetoric and get acquainted with the basic speech genres and the history of rhetoric.

Expected learning outcomes
Having successfully completed the course, the students will be able to:
Knowledge from theory and history of rhetoric.
The skills of independent preparation and interpretation of speech.
The ability to apply spoken language skills in different situations that require public speaking.
The ability to participate in discussions that require high levels of active listening, creative thinking, speech status assessment and speech articulation.